Product Design
Identity
Digital Interface
Creative Direction
Digital Interface
Identity
Innovation in Beauty
Digital Systems
Business Systems
Iconography
Product Design
Custom Type Direction
Branding
The Lassie Collective is a group of designers, all women who live and work in New York City. They are prolific but careful, open but precise, and entirely awake to the world of design. Much of which they ignore — something that comes out of the Lassie shop is based on an intuitive reading of a client and the material. There are no trends in the work of the Lassie Collective. Lassie can see the core of a project, and then use those essential elements to create something that is both easy to reproduce and beautiful. The Lassie Collective sees design as practical dreaming.
Written by Sasha Frere-Jones
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Who We’ve Worked With
